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Office furniture brand how to do a good job accurate market positioning

Update Time :2016-12-28 20:05:40Hit:207Font:T|T
with 80, 90 young white-collar workers has gradually become the mainstream of society, has gradually become the mainstream of the office furniture market consumer groups. They pursue more comfortable, convenient office experience, eager to design flexibil

Office furniture brand how to do a good job accurate market positioning

Introduction: with 80, 90 young white-collar workers has gradually become the mainstream of society, has gradually become the mainstream of the office furniture market consumer groups. They pursue more comfortable, convenient office experience, eager to design flexibility. The office furniture market trend in 2016 is bound to the thought of "people-oriented" as a guide, to meet their material, spirit, physiological and psychological aspects of the requirements, make them feel free, and be able to make them freely according to need to move in the space of the various elements, give full play to creativity.

First: channelization

With the development of the Internet and the rapid rise of e-commerce, the transmission of information is more and more zero distance, the traditional marketing mode has been unable to meet the modern consumer's life rhythm. Therefore, in order to respond to market changes, the breakthrough time of geographical restrictions, to adapt to the demand of the concept of consumption, reduce the sales cost, Zhuo Yu office furniture will focus on the Internet.

Second: Demand

Many people think office furniture only office use, in fact, this kind of understanding is not correct, the business scope of coverage of office furniture especially wide: Business units, government agencies, Gaestgiveriet Hotel, computer room, hospital and school, Individual companies, entertainment venues, foot massage center, business stores and so on. In general is demand from all walks of life

Third: stylize

With the continuous improvement of people's material,people's lives and insights also follow change: the decoration stylize, work environment, furniture decoration integration, the functions of the human body, healthy and comfortable, diversified colors, innovative fashion, beautiful visual effect, free to change.

(edited by:admin)
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